Media audiences / 
edited by Barrie Gunter and David Machin. 
 - London :  SAGE,  2009 
 - 4 v. :  ill. ;  24 cm. 
 - SAGE benchmarks in communication .
 - SAGE benchmarks in communication .
<br/><br/>Includes bibliographical references. 
<br/><br/>v. 1. History of audience study -- v. 2. Measurement of audiences -- v. 3. Aggregated and disaggregated audiences -- v. 4. Audiences and influences. 
<br/><br/><label>ISBN: </label>9781847875792 (hbk. : set of 4 v.) 1847875793  (hbk. : set of 4 v.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Audiences--Cross-cultural studies.<br/>Mass media--Psychological aspects--Cross-cultural studies.<br/>Mass media and culture--Cross-cultural studies.
<br/><br/><label>Dewey Class. No.: </label>302.23  / MED 2009