TY  - BOOK
AU  - Gunter,Barrie
AU  - Machin,David
TI  - Media audiences
T2  - SAGE benchmarks in communication
SN  - 9781847875792 (hbk. : set of 4 v.)
U1  - 302.23 
PY  - 2009///
CY  - London
PB  - SAGE
KW  - Mass media
KW  - Audiences
KW  - Cross-cultural studies
KW  - Psychological aspects
KW  - Mass media and culture
N1  - Includes bibliographical references; v. 1. History of audience study -- v. 2. Measurement of audiences -- v. 3. Aggregated and disaggregated audiences -- v. 4. Audiences and influences
ER  -