TY  - BOOK
AU  - Levy,Sidney J.
AU  - Rook,Dennis W.
TI  - Brands, consumers, symbols, & research: Sidney J. Levy on marketing 
SN  - 9780761916970 (pbk.)
U1  - 658.8243 
PY  - 1999///
CY  - Thousand Oaks, CA
PB  - SAGE
KW  - Marketing
KW  - United States
KW  - Advertising
KW  - Consumer behavior
N1  - Includes bibliographical references and index
ER  -