Chevalier, Michel,  1943- <br/><br/>
Luxury China :  market opportunities and potential / 
Michel Chevalier and Pierre Lu ; foreword by Sidney Toledano. 
 - Singapore :  John Wiley & Sons (Asia),  c2010. 
 - xvii, 251 p. :  ill., maps ;  24 cm. 
<br/><br/>Includes bibliographic references (p. [241]-243) and index. 
<br/><br/>Challenges and market size -- Alfred Dunhil -- The Chinese luxury client -- Shanghai Tang -- Chinese consumer attitudes toward luxury -- Rolex in China -- How to distribute in China -- Shiatzy Chen -- Retailing and licensing in China -- Louis Vuitton in China -- Communication and advertising -- The war of the spirits -- Brand protection and counterfeit activities -- Luili Gongfang: breaking into luxury by way of glass. 
<br/><br/><label>ISBN: </label>9780470823415 (hbk.) 0470823410 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior--China.<br/>Consumer behavior--China--Case studies.<br/>Luxury.
<br/><br/><label>Dewey Class. No.: </label>658.800951  / CHE 2010