Kotabe, Masaaki. <br/><br/>
Global marketing management / 
Masaaki Kotabe, Kristiaan Helsen. 
 - 5th edition. International student version. 
 - xxiii, 717 pages, 12 pages of plates :  some color illustrations, color maps ;  28 cm 
<br/><br/> International student version.  Instructions to access the software in pocket attached to inside of front cover. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0470505745 (paperback) 9780470505748 (paperback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing--Management.<br/>International business enterprises--Management.<br/>Export marketing.<br/>International business enterprises.
<br/><br/><label>Dewey Class. No.: </label>658.848  / KOT 2011