Corsi, Patrick. <br/><br/>
The marketing of technology intensive products and services :  driving innovations for non-marketers / 
Patrick Corsi, Mike Dulieu. 
 - London :  Hoboken, NJ :  ISTE ;  John Wiley,  c2008. 
 - xxv, 230 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>184821104X (hbk.) 9781848211049 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>High-technology industries--Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / COR 2008