TY  - BOOK
AU  - Corsi,Patrick
AU  - Dulieu,Mike
TI  - The marketing of technology intensive products and services: driving innovations for non-marketers 
SN  - 184821104X (hbk.)
U1  - 658.8 
PY  - 2008///
CY  - London, Hoboken, NJ
PB  - ISTE, John Wiley
KW  - High-technology industries
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -