Monster, Robert W.

Market research in the Internet age : leveraging the Internet for market measurement and consumer insight / Rob W. Monster, Raymond C. Pettit - Singapore : John Wiley & Sons (Asia), 2002 - xxi, 306 p. : ill. ; 24 cm.

Includes index.

0470820640 (hbk.) 9780470820643 (hbk.)


Telemarketing
Marketing research

658.84 / MON 2002