TY  - BOOK
AU  - Sterne,Jim
TI  - Social media metrics: how to measure and optimize your marketing investment 
T2  - The new rules of social media series
SN  - 0470583789 (hbk.)
U1  - 658.872 
PY  - 2010///
CY  - Hoboken, N.J.
PB  - John Wiley
KW  - Internet marketing
KW  - Social media
KW  - Economic aspects
KW  - Marketing research
KW  - Online social networks
N1  - Includes bibliographical references and index
ER  -