Heyman, Jay H.,  1939- <br/><br/>
All you need is a good idea! :  how to create marketing messages that actually get results / 
Jay H. Heyman. 
 - Hoboken, N.J. :  Wiley,  c2008. 
 - xxix, 236 p. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0470237910 (hbk.) 9780470237915 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Advertising.<br/>Small business marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / HEY 2008