TY  - BOOK
AU  - Heyman,Jay H.
TI  - All you need is a good idea!: how to create marketing messages that actually get results 
SN  - 0470237910 (hbk.)
U1  - 658.8 
PY  - 2008///
CY  - Hoboken, N.J.
PB  - Wiley
KW  - Marketing
KW  - Advertising
KW  - Small business marketing
N1  - Includes index
ER  -