TY  - BOOK
AU  - Baker,Michael J.
AU  - Hart,Susan J.
TI  - The marketing book
SN  - 0750685662 (pbk.)
U1  - 658.8 
PY  - 2008///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -