Daymon, Christine. Qualitative research methods in public relations and marketing communications / Christine Daymon and Immy Holloway. - 2nd ed. - London : Routledge, c2011. - xi, 397 p. ; 24 cm. Includes bibliographical references and index. ISBN: 9780415471176 (hbk.) 9780415471183 (pbk.) 9780203846544 (ebk.) Subjects--Topical Terms: Corporations--Public relations--Research--Methodology.Public relations--Research--Methodology.Marketing research--Methodology.Qualitative research. Dewey Class. No.: 659.2072 / DAY 2011