TY  - BOOK
AU  - Daymon,Christine
AU  - Holloway,Immy
TI  - Qualitative research methods in public relations and marketing communications
SN  - 9780415471176 (hbk.)
U1  - 659.2072 
PY  - 2011///
CY  - London
PB  - Routledge
KW  - Corporations
KW  - Public relations
KW  - Research
KW  - Methodology
KW  - Marketing research
KW  - Qualitative research
N1  - Includes bibliographical references and index
ER  -