Cato, Mac. <br/><br/>
Go logo! a handbook to the art of global branding :  12 keys to creating successful global brands / 
Mac Cato. 
 - Beverly, MA :  Rockport,  c2010. 
 - 208 p. :  ill. (chiefly col.) ;  27 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>9781592535170 (hbk.) 1592535178 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Consumer behavior.<br/>Identity (Psychology)<br/>Emotions--Social aspects.<br/>Communication in marketing.<br/>Creative ability in business.
<br/><br/><label>Dewey Class. No.: </label>658.827  / CAT 2010