TY  - BOOK
AU  - Cato,Mac
TI  - Go logo! a handbook to the art of global branding: 12 keys to creating successful global brands 
SN  - 9781592535170 (hbk.)
U1  - 658.827 
PY  - 2010///
CY  - Beverly, MA
PB  - Rockport
KW  - Branding (Marketing)
KW  - Consumer behavior
KW  - Identity (Psychology)
KW  - Emotions
KW  - Social aspects
KW  - Communication in marketing
KW  - Creative ability in business
N1  - Includes bibliographical references
ER  -