TY  - BOOK
AU  - Yeung,Rob
TI  - I is for influence: the new science of persuasion 
SN  - 9781905744657 (pbk.)
U1  - 153.852 
PY  - 2011///
CY  - London
PB  - Macmillan
KW  - Influence (Psychology)
KW  - Persuasion (Psychology)
KW  - Self-presentation
KW  - Self-actualization (Psychology)
N1  - Includes bibliographical references
ER  -