Air wars : television advertising in election campaigns, 1952-2008 /
Television advertising in election campaigns
Darrell M. West.
- 5th ed.
- Washington, D.C. : CQ Press, c2010.
- xv, 240 p. : ill. ; 23 cm.
Includes bibliographical references and index.
9780872897786 (pbk.) 0872897788 (pbk.)
Advertising, Political--United States. Television in politics--United States. Political campaigns--United States.
United States--Politics and government--1945-1989. United States--Politics and government--1989-