TY  - BOOK
AU  - West,Darrell M.
TI  - Air wars: television advertising in election campaigns, 1952-2008 
SN  - 9780872897786 (pbk.)
U1  - 324.730973 
PY  - 2010///
CY  - Washington, D.C.
PB  - CQ Press
KW  - Advertising, Political
KW  - United States
KW  - Television in politics
KW  - Political campaigns
KW  - Politics and government
KW  - 1945-1989
KW  - 1989-
N1  - Includes bibliographical references and index
ER  -