TY  - ADVS
TI  - The foods that make billions
U1  - 338.19 
PY  - 2010///
CY  - Milton Keynes, UK
PB  - Open University Worldwide
KW  - Food
KW  - Marketing
KW  - Branding (Marketing)
N1  - Disc one : Liquid gold, The age of plenty -- Disc two : Pots of gold
N2  - "Everyone eats. And - in the West - when we eat, we consume brands. Everyday staples are, through the magic of marketing, turned into billion-dollar brands. How does it happen? The Foods That Makes Billions sets out to tell the stories of three products which have become the heart of big businesses: yoghurt, cereal and water." --open2.net website
ER  -