Lusensky, Jakob.
Sounds like branding : using the power of music to turn customers into fans /
Jakob Lusensky.
- London : Bloomsbury, 2011.
- x, 162 p. ; ill. ; 20 cm.
First published in 2010 by Sweden by Norstedts Publishing Group.
Includes bibliographical references and index.
9781408151433 (pbk.) 140815143X (pbk.)
Music in advertising--History.
Broadcast advertising.
659.14 / LUS 2011