Lusensky, Jakob.

Sounds like branding : using the power of music to turn customers into fans / Jakob Lusensky. - London : Bloomsbury, 2011. - x, 162 p. ; ill. ; 20 cm.

First published in 2010 by Sweden by Norstedts Publishing Group.

Includes bibliographical references and index.

9781408151433 (pbk.) 140815143X (pbk.)


Music in advertising--History.
Broadcast advertising.

659.14 / LUS 2011