Aitchison, Jim. <br/><br/>
Cutting edge commercials :  how to create the world's best TV ads for brands in the 21st century / 
 How to create the world's best TV ads for brands in the 21st century 
Jim Aitchison. 
 - 2nd ed. 
 - Singapore :  Pearson Education South Asia,  2008. 
 - xix, 406 p. :  chiefly col. ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9789810680039 (pbk.) 9810680031 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Television advertising.
<br/><br/><label>Dewey Class. No.: </label>659.143  / AIT 2008