TY  - BOOK
AU  - Aitchison,Jim
TI  - Cutting edge commercials: how to create the world's best TV ads for brands in the 21st century 
SN  - 9789810680039 (pbk.)
U1  - 659.143 
PY  - 2008///
CY  - Singapore
PB  - Pearson Education South Asia
KW  - Television advertising
N1  - Includes bibliographical references and index
ER  -