Scott, David Meerman. <br/><br/>
The new rules of marketing & PR :  how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly / 
 New rules of marketing and public relations 
David Meerman Scott. 
 - 3rd ed. 
 - Hoboken, N.J. :  John Wiley,  c2011. 
 - xxxii, 366 p. :  ill. ;  23 cm. 
<br/><br/> Rev. ed. of: The new rules of marketing and PR. 2nd ed. c2010.  Includes index. 
<br/><br/><label>ISBN: </label>9781118026984 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing.<br/>Public relations.
<br/><br/><label>Dewey Class. No.: </label>658.872  / SCO 2011