TY  - BOOK
AU  - Scott,David Meerman
AU  - Scott,David Meerman
TI  - The new rules of marketing & PR: how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly 
SN  - 9781118026984 (pbk.)
U1  - 658.872 
PY  - 2011///
CY  - Hoboken, N.J.
PB  - John Wiley
KW  - Internet marketing
KW  - Public relations
N1  - Rev. ed. of: The new rules of marketing and PR. 2nd ed. c2010; Includes index
ER  -