Champniss, Guy. <br/><br/>
Brand valued :  how socially valued brands hold the key to a sustainable future and business success / 
Guy Champniss and Fernando  Rodés Vilà. 
 - Chichester :  Wiley,  2011. 
 - xxiv, 290 p. :  ill ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781119976677 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)--Social aspects.<br/>Social responsibility of business.
<br/><br/><label>Dewey Class. No.: </label>658.827  / CHA 2011