Fletcher, Richard,  1940- <br/><br/>
International marketing :  an Asia-Pacific perspective / 
Richard Fletcher, Heather Crawford. 
 - 6th edition. 
 - xxvi, 720 pages :  color illustrations ;  26 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781442560833 (paperback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing--Pacific Area.<br/>Export marketing--Asia.
<br/><br/><label>Dewey Class. No.: </label>658.84091823  / FLE 2014