Johnson, Gerry.

Exploring strategy : text & cases / Gerry Johnson, Richard Whittington, Kevan Scholes ; with the assistance of Steve Pyle. - 9th ed. - Harlow : Financial Times Prentice Hall, c2011. - xxix , 773 p. : ill. ; 27 cm.

Includes bibliographical references and index.

0273737023 (pbk.) 9780273737025 (pbk.) 9780273735496 (text only) 9780273732020 (text & cases)


Business planning.
Strategic planning.

658.4012 / JOH 2011