Temporal, Paul. Advanced brand management : managing brands in a changing world / Paul Temporal. - 2nd ed. - Hoboken, N.J. : John Wiley, c2010. - xix, 350 p. : ill. ; 24 cm. Includes index. ISBN: 9780470824498 (hbk.) 0470824492 (hbk.) Subjects--Topical Terms: Brand name products--Management. Dewey Class. No.: 658.827 / TEM 2010