TY  - BOOK
AU  - Temporal,Paul
TI  - Advanced brand management: managing brands in a changing world 
SN  - 9780470824498 (hbk.)
U1  - 658.827 
PY  - 2010///
CY  - Hoboken, N.J.
PB  - John Wiley
KW  - Brand name products
KW  - Management
N1  - Includes index
ER  -