Services marketing :  concepts, strategies and cases / 
K. Douglas Hoffman ... [et al.]. 
 - Asia-Pacific ed. 
 - South Melbourne, Vic. :  Cengage Learning,  2010. 
 - xx, 470 p. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780170135207 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing.<br/>Service industries--Management.<br/>Customer services--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8  / SER 2010