Tapp, Alan. <br/><br/>
Principles of direct and database marketing :  a digital orientation / 
Alan Tapp. 
 - 4th ed. 
 - Harlow, England :  FinancialTimes/Prentice Hall,  c2008. 
 - xvi, 517 p. :  ill., maps, plans ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0273713027 (pbk.) 9780273713029 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Direct marketing.<br/>Database marketing.
<br/><br/><label>Dewey Class. No.: </label>658.872  / TAP 2008