TY  - BOOK
AU  - Tapp,Alan
TI  - Principles of direct and database marketing: a digital orientation 
SN  - 0273713027 (pbk.)
U1  - 658.872 
PY  - 2008///
CY  - Harlow, England
PB  - FinancialTimes/Prentice Hall
KW  - Direct marketing
KW  - Database marketing
N1  - Includes bibliographical references and index
ER  -