Introduction to communication studies /
John Fiske.
- 3rd ed.
- London : Routledge, 2011.
- li, 195 p. : ill. ; 23 cm.
"With a new introductory essay on Why Fiske still matters, by Henry Jenkins ; and with a new discussion on the topic of Structuralism and semiotics, Fiske-style between Ron Becker ... [et al.]"