TY  - BOOK
AU  - Fiske,John
TI  - Introduction to communication studies
SN  - 9780415596480 (hbk.)
U1  - 302.2 
PY  - 2011///
CY  - London
PB  - Routledge
KW  - Communication
KW  - Semiotics
N1  - "With a new introductory essay on Why Fiske still matters, by Henry Jenkins ; and with a new discussion on the topic of Structuralism and semiotics, Fiske-style between Ron Becker ... [et al.]"; Includes bibliographical references and index
ER  -