Trott, Paul.

Innovation management and new product development / Paul Trott. - 4th ed. - Harlow : Financial Times/Prentice Hall, 2008. - xxvii, 581 p. : ill. ; 25 cm.

Includes bibliographical references and index.

9780273713159 (alk. paper)


Technological innovations--Management.
New products--Management.

658.575 / TRO 2008