Anderson, James C.,  1953- <br/><br/>
Business market management :  understanding, creating and delivering value / 
James C. Anderson, James A. Narus, Das Narayandas. 
 - 3rd ed. 
 - Harlow :  Pearson Education,  2009. 
 - xxv, 470 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780132089968 (pbk. : int. ed.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Industrial marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / AND 2009