TY  - BOOK
AU  - Christopher,Martin
AU  - Payne,Adrian
AU  - Ballantyne,David
TI  - Relationship marketing: creating shareholder value 
SN  - 9780750648394 (pbk.)
U1  - 658.8 
PY  - 2002///
CY  - London
PB  - Routledge
KW  - Relationship marketing
N1  - Includes bibliographical references and index
ER  -