Armstrong, Gary <br/><br/>
Marketing :  an introduction / 
Gary Armstrong, Philip Kotler. 
 - 10th ed. 
 - Upper Saddle River, N.J. :  Pearson/Prentice Hall,  c2011. 
 - xxviii, 541, [74] p. :  ill. (chiefly col.) ;  29 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9780136102434 (pbk.) 0136102433 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / ARM 2011