Kellogg on marketing / 
edited by Alice M. Tybout, Bobby J. Calder. 
 - 2nd ed. 
 - Hoboken, NJ :  John Wiley,  c2010. 
 - xix, 426 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780470580141 (hbk.) 0470580143 (hbk.) 9780470877623 (ebk.) 9780470877388 (ebk.) 9780470877630 (ebk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / KEL 2010