TY  - BOOK
AU  - Tybout,Alice M.
AU  - Calder,Bobby J.
ED  - J.L. Kellogg Graduate School of Management.
TI  - Kellogg on marketing
SN  - 9780470580141 (hbk.)
U1  - 658.8 
PY  - 2010///
CY  - Hoboken, NJ
PB  - John Wiley
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -