Babin, Barry J.
CB² /
Consumer behavior
Babin / Harris.
- Student ed.
- Mason, OH : Cengage Learning, c2011.
- xii, 340, [40] p. : ill. ; 28 cm.
Title from cover.
Includes bibliographical references and index.
9780324829990 (pbk. : student ed.) 9780324829969 (instructor's ed.) 032482999X (pbk. : student ed.)
Consumer behavior.
658.8342 / BAB 2011