Babin, Barry J.

CB² / Consumer behavior Babin / Harris. - Student ed. - Mason, OH : Cengage Learning, c2011. - xii, 340, [40] p. : ill. ; 28 cm.

Title from cover.

Includes bibliographical references and index.

9780324829990 (pbk. : student ed.) 9780324829969 (instructor's ed.) 032482999X (pbk. : student ed.)


Consumer behavior.

658.8342 / BAB 2011