Hollensen, Svend. <br/><br/>
Marketing management :  a relationship approach / 
Svend Hollensen. 
 - 2nd ed. 
 - Harlow :  Financial Times/Prentice Hall,  2010. 
 - xxxv, 656 p. :  ill. (chiefly col.) ;  27 cm. 
<br/><br/><label>ISBN: </label>9780273706830 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Relationship marketing.<br/>Marketing--Management.<br/>Relationship marketing--Case studies.
<br/><br/><label>Dewey Class. No.: </label>658.812  / HOL 2010