TY  - BOOK
AU  - Hollensen,Svend
TI  - Marketing management: a relationship approach 
SN  - 9780273706830 (pbk.)
U1  - 658.812 
PY  - 2010///
CY  - Harlow
PB  - Financial Times/Prentice Hall
KW  - Relationship marketing
KW  - Marketing
KW  - Management
KW  - Case studies
ER  -