Hollensen, Svend. Global marketing : a decision-oriented approach / Svend Hollensen. - 5th ed. - Harlow : Financial Times Prentice Hall/Pearson, 2011. - xliii, 756 p. : ill. ; 27 cm. Includes bibliographical references and index. ISBN: 9780273726227 (pbk.) 0273726226 (pbk.) Subjects--Topical Terms: Export marketing.Export marketing--Case studies. Dewey Class. No.: 658.84 / HOL 2011