TY  - BOOK
AU  - Donovan,Rob
AU  - Henley,Nadine
TI  - Principles and practice of social marketing: an international perspective 
SN  - 9780521167376 (pbk.)
U1  - 658.8 
CY  - Cambridge
PB  - Cambridge University Press, 2010.
KW  - Social marketing
N1  - Includes bibliographical references and index
ER  -