TY  - BOOK
AU  - Macy,Beverly
AU  - Thompson,Teri
TI  - The power of real-time social media marketing: how to attract and retain customers and grow the bottom line in  the globally connected world 
SN  - 9780071752633 (hbk.)
U1  - 658.872 
PY  - 2011///
CY  - New York
PB  - McGraw-Hill
KW  - Internet marketing
KW  - Social media
KW  - Online social networks
KW  - Marketing
N1  - Includes bibliographical references and index; Real-time marketing: the now lens -- The way we communicate has changed forever, why now? -- The power of conversation and engagement ; Real-time marketing strategies ; Real-time marketing case stories: lessons in leadership : The American Red Cross: one tweet turns into $33 million for Haitian relief ; USA Today: publishing in real-time ; EMC: real-time in the enterprise ; Orange County Transportation Authority: transforming government ; Wahoo's Fish Tacos: community building through extreme sports ; Mazda USA: social media restart ; The Roxy Theatre: entertainment and business revitalization through customer sharing and social media (or "How social media saved the Sunset Strip!") ; DIRECTV: customer interaction transforms business -- Analytics and measurement -- Viewing the future of real-time social media: the next lens
ER  -