Toyota under fire : lessons for turning crisis into opportunity /
by Jeffrey K. Liker, Timothy N. Ogden.
- New York, N.Y. : McGraw-Hill, c2011.
- xxx, 241 p. : ill. ; 22 cm.
Includes index.
9780071762991 (hbk.)
Toyota JidÅsha Kabushiki Kaisha.
Communication in management--Case studies. Product recall--Case studies. Automobile industry and trade--Case studies.