Liker, Jeffrey K.

Toyota under fire : lessons for turning crisis into opportunity / by Jeffrey K. Liker, Timothy N. Ogden. - New York, N.Y. : McGraw-Hill, c2011. - xxx, 241 p. : ill. ; 22 cm.

Includes index.

9780071762991 (hbk.)


Toyota Jidōsha Kabushiki Kaisha.


Communication in management--Case studies.
Product recall--Case studies.
Automobile industry and trade--Case studies.

338.4762922 / LIK 2011