TY  - BOOK
AU  - Liker,Jeffrey K.
AU  - Ogden,Timothy N.
TI  - Toyota under fire: lessons for turning crisis into opportunity 
SN  - 9780071762991 (hbk.)
U1  - 338.4762922 
PY  - 2011///
CY  - New York, N.Y.
PB  - McGraw-Hill
KW  - Toyota Jidōsha Kabushiki Kaisha
KW  - Communication in management
KW  - Case studies
KW  - Product recall
KW  - Automobile industry and trade
N1  - Includes index
ER  -