TY  - BOOK
AU  - Havaldar,Krishna K.
TI  - Business marketing: text and cases 
SN  - 9780070083257 (pbk.)
U1  - 658.8 
PY  - 2010///
CY  - New Delhi
PB  - Tata McGraw-Hill Education Private Limited
KW  - Industrial marketing
KW  - Case studies
N1  - Previous ed. published as Industrial marketing; Includes bibliographical references and indexes
ER  -